Stop overplanning and just do it

Where you end up will most likely be different from where you start


Lessons learned from entrepreneur by Bambi Francisco
August 15, 2008 | Comments (1)

5

If there is one thing entrepreneurs learn, it's the concept of just doing, and not talking. I was told this once by an author who said, "The difference between an author and a writer is that an author writes." In like vein, the difference between an entrepreneur, and someone who is not, is that a true entrepreneur forges ahead. Simply put: "Just do it." That's the advice from Paul Kontonis, CEO and co-founder of For Your Imagination. A lot of people "keep planning," he said. "Just go out and start to do it... Get your hands dirty in what you're planning to do. You will learn so much more and you may find out what you originally thought you were going to do is a little bit different from where you'll end up."

I can't agree with him more.

Paul also advises that entrepreneurs not "cut corners" on their brand and image. "Appearances account for everything," he said. "Perception counts for a whole lot," he said. Finally, Paul suggests that CEOs get assistance and support, so he/she can do the selling for the company. Rather than hire a sales guy, the CEO should hire underlings. "You as the founder and the CEO - most times - will be the best possible sales guy."

Indeed, the founder and CEO should be the best sales guy. But no one can do it alone. Get support. 


Related companies, investors and entrepreneurs

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For Your Imagination
Startup/Business
(2 ratings)
3971 views
Description: For Your Imagination produces and markets high-quality original Internet  TV, web video series and video podcasts, turning concept i...
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Paul Kontonis
CEO,
For Your Imagination

1 comment

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Mark  Evans
Mark Evans, 94 days ago
Great advice, especially regarding the CEO/founder as chief sales guy/gal during the early stages of a start-up. The vision, passion, and drive present in most entrepreneurs turns them into natural sales people, even if they don't think of themselves as such. A powerful point made by Paul.

Login to reply Mark


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