Reports coming out from ReadwriteWeb and also from Jason Bentley, Community Director of Scribd.com who im'ed me about the news are saying that Lulu.com and Scribd.com are to partner together to enable new oppurtunites for both companies.

Who are Lulu.com

Lulu.com are a self publishing digital marketplace that allows content creator (musicians, authors etc) to distribute their content via Lulu's dedicated marketplace, custom storefronts and advanced listing and distribution services. All in all are very open and exciting platform (perhaps I will get them on for an interview at Technology Gazette one time)

For more information on Lulu go to:

http://www.lulu.com/uk/about/index.php

Who are Scribd.com

I had the pleasure to interview Jason Bentley of Scribd.com just recently on Technology Gazette, the company is a document viewing platform run solely on Adobe's Flash this software has enabled many big news companies such as Techcrunch to display documents which are stored at Scribd and viewable directly in a webpage.

For more information on Scribd head on over to:
http://www.scribd.com/about

The positive pointer of the deal that Jason mentioned to me is that Lulu.com will try Scribd with its Ebooks and also make use of the Google Adsense program which runs directly in the documents, which is a very exciting and unique way for content creators to earn money for their work.

This test will be carried out over a 3 month period, in which I think we will see the 17 million people of Scribd.com really connect well with Lulu.com offering new avenues for content providers to distribute their work in more beneficial ways. And also I hope we see this happening the other way round with Lulu.com users using Scribd as a secondary distribution method for their content!

I am very excited to also see the other developments coming from Lulu.com and Scribd, check their blogs at:

http://people.lulu.com/blogs/view.php?blog_id=350580

http://blog.scribd.com/