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Rebecca Weeks Watson's channel

iPhone app popular among concert goers

by Rebecca Weeks Watson, October 29, 2008 | Comments (1)

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Interview with BlueHaze's CEO, Mark Shedletsky, about enhancing the concert experience

At the Outside Lands Music Festival in Golden Gate Park this past August, I was torn between so many incredibly talented artists on different stages at once and disappointed that there was no way to participate in all of the cool experiences going on around me. While listening to Widespread Panic play, it would have been great to be able ...

The power of the invitation-only effect

by Rebecca Weeks Watson, September 15, 2008 | Comments (0)

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aSmallWorld's CEO discusses his network's elite audience and business model

These days, it seems there’s an online social community for every niche – from pet owners, to married people looking for flings, to gadget freaks. But few of these startups take advantage of what I call the “invitation-only effect,” a marketing technique that ignites demand and causes members to value their membership even more. I can recall my friends begging ...

Lessons Learned: Tacoda's Dave Morgan

by Rebecca Weeks Watson, August 12, 2008 | Comments (0)

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Dave Morgan describes how he drove targeting innovation for marketers

Dave Morgan founded TACODA Systems in April 2001 to develop innovative technologies for target marketing. In just a few short years, the company had grown into the world's largest and most advanced behavioral targeting advertising network. Morgan served as CEO until he was promoted to Chairman in 2006. After the acquisition of TACODA by AOL in 2007 for $275 million, ...

Ex-Walden partner Eskenazi on realistic exits

by Rebecca Weeks Watson, July 17, 2008 | Comments (0)

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He's beat the house twice but now has lower expectations

Few investors can boast that within one year’s time they had two portfolio companies get acquired for over $300 million each. Steve Eskenazi is one of these rare investors. He claims he hit the jackpot, but I’m certain there’s more than luck involved. His more than twenty years of deal-making experience in venture capital, investment banking, and technology must have ...

Six reasons to base your business in the Bay Area

by Rebecca Weeks Watson, July 8, 2008 | Comments (5)

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Editor's Note: Is the Valley still tops for entrepreneurs? Rebecca Weeks sure thinks so.ANYONE OUT THERE WANT TO DISAGREE? You’ve got a ground-breaking idea, a solid business plan, encouragement from friends and family, and enough cash to live on for three months. Now what do you do? You move to Silicon Valley as fast as you possibly can. Why? 1. Intellectual capital You need access to outstanding human capital who can – like you – wear several “hats” at ...

Are VC’s losing their mojo?

by Rebecca Weeks Watson, June 24, 2008 | Comments (1)

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It's time to talk about Decision 2008, and I don't mean who should be president. The more pertinent decision for entrepreneurs is how to fund their startups. There’s no simple formula to determine whether you should bootstrap, raise angel money or take a venture capital round, and a changing landscape has complicated the decision. Angel investors are committing larger amounts of capital in more-sophisticated financing rounds. At the same time, some venture capital firms are moving downstream, putting smaller amounts ...

Three approaches for social media marketing

by Rebecca Weeks Watson, June 17, 2008 | Comments (1)

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It is undeniable that social media’s influence on communication, media habits, and pop culture continues to strengthen, so it’s no wonder that marketers are determined to leverage digital communities to make convincing connections with their target audiences. However, the urgency and hype have caused many marketers to overlook the fundamentals required for tangible impact. Initial approaches have fallen into three distinct categories: 1. “If you build it, they will (probably not) come.” This first-generation approach involves brands launching ...

Overnight success is a myth

by Rebecca Weeks Watson, June 12, 2008 | Comments (0)

If you believe anyone can create the next big thing on the Internet by tomorrow morning, you’re not alone. The public tends to make generalizations about the ease in which entrepreneurs can achieve sky high valuations. But Sarah Lacy, author of the new book Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0, found that this is a myth. As a Silicon Valley reporter for nearly a decade, Lacy uncovered business survival ...

Rebecca Weeks Watson

Rebecca Weeks Watson Director, Business Development, Real Girls Media

Other contributor channels

Auren Hoffman	Awais Khan
Aylon Steinhart	Bambi Francisco
Ben Casnocha	Bradly Couch
Carl Brown	Dan Edwards
danah boyd	David Howard
David Saad	Demian Entrekin
Don Dodge	EchoChief.com Editor
Eric Ries	Eze Vidra
Ezra Roizen	Forrest Kolb
Fred Wilson	Gary Silver
Gerard Szatvanyi	Gerhard Gschwandtner
giles richardson	Graham Royce
Gregory Ness	Jeffrey Bussgang
Jeremy Liew	John Bautista
John Im	John Mcbill
John Shinal	Jon Fisher
Josh Chandler	Kedric Van de Carr
Larry Chiang	Larry Irons
Larry Kless	Louis Gray
Marc Dangeard	Mark Cuban
Mark Evans	Meliza Solan
Michael Bowers	Noora Guldemond
Rebecca Fannin	Reena A Jadhav
Russ Whitman	Ryan Bagueros
Ryan Roberts	Seth Godin
Shavkat Karimov	Steve Rosenbaum
Taylor Buley	Tech Startups 3.0
Ted Rheingold	The Editor GreatStartups.com
Theresa Johnson	Thom Calandra
Thomas Rigler	Thomas E Marsh
Tom Patterson	Victor Hanna

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