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How to launch a startup in a bad economy

by Mark Evans, December 16, 2008 | Comments (0)

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Does your company need an entrepreneurial stimulus package in this current economic downturn?

If the answer is yes, the Bay Area's Plug and Play tech centers offer tenants a ton of benefits above and beyond affordable rent, including: access to Angels and VCs, recruitment resources, on-site IT, and networking. During my visit to Plug and Play I was struck by the caliber of companies in residence, which include: mywaves (mobile video destination for ...

The secret to viral marketing

by Mark Evans, December 4, 2008 | Comments (2)

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Social Media Minute with Kristie Wells; President of Social Media Club

Viral marketing is a term, catch phrase, tool, etc. But, what is it? Can you really make content go viral based on a set of marketing directions and/or parameters? Is there some kind of secret to making content go viral? The answer is yes, but it doesn't have anything to do with marketing, per se. We asked Kristie Wells, President ...

Virtual PR gets real on Second Life

by Mark Evans, July 24, 2008 | Comments (0)

	Text 100's Donna Lyon on Cisco's innovative approach to press conferences In a virtual world with over ten million residents, Second Life is becoming a very real place to do business. And how can a company help themselves do that? How do they get the word out to the virtual marketplace? Well, PR, of course! Donna Lyon from the PR firm Text 100 explains how Second Life is a great place ...
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Mark Evans

Mark Evans
Managing Principal
Bancroft Research Group (Owner)

Other contributor channels

Alexa Lee	Anannya Debnath
Auren Hoffman	Awais Khan
Aylon Steinhart	Bambi Francisco
Ben Casnocha	Bradly Couch
Carl Brown	Chris Caceres
Dan Edwards	danah boyd
David Howard	David Saad
Demian Entrekin	Don Dodge
EchoChief.com Editor	Eric Ries
Eze Vidra	Ezra Roizen
Forrest Kolb	Fred Wilson
Gary Silver	Gerard Szatvanyi
Gerhard Gschwandtner	giles richardson
Graham Royce	Gregory Ness
Jason Nazar	Jeffrey Bussgang
Jeremy Liew	John Bautista
John Im	John Mcbill
John Shinal	Jon Fisher
Josh Chandler	Kedric Van de Carr
Larry Chiang	Larry Irons
Larry Kless	Louis Gray
Marc Dangeard	Mark Cuban
Meliza Solan	Michael Bowers
Mike Fruchter	Noora Guldemond
Pierre Coupet	Rebecca Fannin
Rebecca Weeks Watson	Reena A Jadhav
Rich Reader	Russ Whitman
Ryan Bagueros	Ryan Roberts
Seth Godin	Shavkat Karimov
Steve Rosenbaum	Taylor Buley
Tech Startups 3.0	Ted Rheingold
The Editor GreatStartups.com	Theresa Johnson
Thom Calandra	Thomas Rigler
Thomas E Marsh	Tom Patterson
Victor Hanna

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